Animal welfare

H&M group firmly believe no animal should have to suffer in the name of fashion, and that all animals should be treated with respect at all times. Yet, several materials of animal origin - like fur, leather and wool - are still widely used in the fashion industry. In addition, cosmetics also pose a risk to their well-being.

Animal welfare is important to us, and we are committed to making positive contributions throughout our value chain, and the textile industry as a whole. We do not perform animal tests on any of our beauty products, and we have strict requirements in place for materials of animal origin, such as wool, leather or down.

Since many years we have banned the use of real fur and exotic skin, as well as any material deriving from endangered species. Since 2013, this also includes the use of angora wool.

We are ambitious when it comes to improving animal welfare in our supply chain, from our involvement to education and training of suppliers and farmers. Our Animal Welfare policy ensures high standards for all animal-derived materials that we use. We work long term, with the ambition to reach full traceability and only source from good animal husbandry farms.

Collaboration is crucial

Our aim is to not only set high stand­ards for ourselves, but for the entire industry. We have joined forces with organisations such as the Humane Society International (HSI) and the Textile Exchange. Together, we are working to make animal protection a priority in the fashion industry – from ethical sourcing of animal origin fabrics to achieving a global ban on animal testing for beauty products. Simply put; a lot more can be achieved with a collective approach.

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