Animal welfare

Animals and animal welfare are very important to us, and no animal should have to suffer because of fashion. We have a clear ambition level when it comes to improving animal welfare in our supply chain — and within the whole textile industry.

As a company, we want to act ethically, transparently and responsibly, which of course include ethical treatment of animals.
We do many things to improve animal welfare in our supply chain, for example, we train and educate suppliers and farmers, and our Animal Welfare policy ensures high standards for all animal-derived materials we use, such as: 

  • Animal hair
  • Wool
  • Down
  • Leather
Fur free since the get-go! Image from the H&M Instagram account.

What we do 

We always work long term, with the ambition to reach full traceability and only source from good farms. We don’t perform animal tests on any of our beauty products, and we have strict requirements in place for materials of animal origin, such as wool, leather or down. We say a big NO to fur, and since many years we have banned the use of exotic skin, as well as any material deriving from endangered species. Since 2013, this also includes the use of angora wool, and we have banned the use of mohair by 2020 at the latest.

We have improved our requirements on animal based fibers and we: 

  • Strive to have full traceability on all animal hair.    
  • Will audit the farms to see that they live up to our minimum level of animal welfare.    
  • Will educate farmers and suppliers on animal welfare to help them improve in this area.    
  • Will team up with other stakeholders to make sure that we can raise the level of animal welfare in the industry.    
  •  Since 2015 we only accept down from farms that are certified according to the Responsible Down Standard.


Collaboration is Key 

Our aim is to not only set high stand­ards for ourselves, but for the entire industry. We have joined forces with organisations such as the Humane Society International (HSI) , Textile Exchange and Sustainable Fiber Alliance. Together, we are working to make animal protection a priority in the fashion industry – from ethical sourcing of animal origin fabrics to achieve a global ban on animal testing for beauty products. We believe animals have the right to a humane treatment and have their basic needs fulfilled. Simple as that.


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